What does that mean?

What does that mean?
  Photo credit: www.istockphoto.com How would you define branding? While some would associate it with an identity, others would define it with a logo. Try asking your employees what they think. Be sure that at least 4 out of 10 would have different interpretations of this word. What’s more important than just understanding a brand ...

Made my first impression or do I walk by again?

Your first day at your organization could turn out to be a tricky one! For one, what you wear (this may include even your watch), how you wear it and how you represent yourself plays a big role. Before you enter, ensure that every aspect of the organization has been thoroughly researched. If the organization ...

Once upon a time…

Fables always have a moral. Have you wondered how you could use this in your organization. Construction of an image plays a very important role in branding. In the current day scenario, one observes that several companies try to concoct an instant recipe. They wait for a magic wand to transform your company to a ...

Role Kya Hai Aapka?

If you go by the books, the ideal scenario would read a company first satisfies the needs of a shareholder, the customer comes second (contrary to popular belief that the customer comes first) and then the employee. But then again, when has an ideal case every worked? One notices that the benefit of the customer ...

Route to SNS?

Have you noticed the Domino’s India fan page on Facebook? It reads “Welcome to the Domino’s community of pizza lovers. Comment, converse, connect.” Several brands including KFC, Kurkure, Axe and others use similar lines. Just when we thought the SNS fight just got bigger and stronger, somewhere in the alley, brands seem to be making ...