'Uncommon Sense' – The Marico Campaign 2

Media: Print Agency: Bates Personal Rating: 4.5/5 Winner of best recruitment campaign An amazing campaign redefining the overall image of Marico as a workplace. one that values freedom, autonomy and “out-of-the-box” thinking. This campaign has raked in awards across the globe. It was a case study at the World Effie Festival. Check the ads out ...

But you never told me that!

I remember sitting in the first row listening to the recruitment head spouting about how xyz was a great place to join. My career was all set to zoom. Yeah, the organisation seems to be almost there. I was convinced. I was going to turn this place around. Take the big leap. I was the ...

You Know Gates!!!

Web 2.0 is turning the world on its head. Five years back, mymom would accuse me of wasting time on the computer. Today, it’s adifferent story. She just cant seem to get the perfect profile pictureon Geni.com. “What would Merlyammai think? Who took this lousy snap?” Networkingis the new ‘in’ thing. Get to know your ...

…Then the CEO went blogging!

continuing with the theme, companies are opening up more and more to web 2.0. A corporate blog is an amazing way to brand your workplace. There’s nothing more magnetic than an open workplace, where employees are allowed to air their views.It is the equivalent of Mass Media in a free nation. Approaches a company can ...