What does that mean?

What does that mean?
  Photo credit: www.istockphoto.com How would you define branding? While some would associate it with an identity, others would define it with a logo. Try asking your employees what they think. Be sure that at least 4 out of 10 would have different interpretations of this word. What’s more important than just understanding a brand ...

If Only…

If Only...
It’s fun straying away from reality every once in a while. Life is mostly dictated to us. Very few have it the other way round. Work is a necessary evil for most. What if you could customise your workplace? A pinch of this and a dash of that – just the way you like it! ...

Made my first impression or do I walk by again?

Your first day at your organization could turn out to be a tricky one! For one, what you wear (this may include even your watch), how you wear it and how you represent yourself plays a big role. Before you enter, ensure that every aspect of the organization has been thoroughly researched. If the organization ...

Once upon a time…

Fables always have a moral. Have you wondered how you could use this in your organization. Construction of an image plays a very important role in branding. In the current day scenario, one observes that several companies try to concoct an instant recipe. They wait for a magic wand to transform your company to a ...

Food for Thought!

Food for Thought!
  The success of a brand depends on a number of things. Sometimes it may just be pure luck. Some of us may not have thought about this, I did – look what I found out! Here’s a look at a few brand-names that are now synonymous to that ‘type of product’. When I think I ...

Role Kya Hai Aapka?

If you go by the books, the ideal scenario would read a company first satisfies the needs of a shareholder, the customer comes second (contrary to popular belief that the customer comes first) and then the employee. But then again, when has an ideal case every worked? One notices that the benefit of the customer ...

Route to SNS?

Have you noticed the Domino’s India fan page on Facebook? It reads “Welcome to the Domino’s community of pizza lovers. Comment, converse, connect.” Several brands including KFC, Kurkure, Axe and others use similar lines. Just when we thought the SNS fight just got bigger and stronger, somewhere in the alley, brands seem to be making ...

Go Green! 2

Go Green!
Saving the environment is something everyone values. A good chunk of your employees will fall under this category. It is an amazing platform to build a following and voluntary activism at the workplace. These days CSR channels are aplenty. Companies have a plethora of options to choose from to identify their cause. An Oil and ...

The Truth about Corporate Wellness Programs

Why would a company offer a wellness program for its employees? A program where counsellers support employees through their ups and downs both in their personal and professional lives.How does a company measure its impact? On one hand is the confidentiality you promise your employees, while on the other, how much more money do you ...

The Economics of a Recognition Portal

So why create an online recognition portal? What is the benefit of taking the system online? We are currently developing one for a client, trying to pool in the best of web 2.0. How can web 2.0 make it better? Let me illustrate the differences with a couple of “To-Be” scenarios. Firstly, the traditional Thank ...