The Missing Links

The Missing Links
  Engagement activities like sports, wellness programs, volunteering etc are organized at the workplace all year through. Why is communication necessary?   4  Objectives of communication around such activities are: Creating Awareness Participation Feedback Brand-Building The Current Trend: Most organizations focus on the first 2 points mentioned above.  Awareness of the event is created through ...

In Your Face (book)!

These days it feels like Mark Zuckerberg runs the world, doesn’t it?!  It’s hard to ignore this phenomenon that has taken the world by storm. At a café or any give place for that matter, if you see 10 people fiddling with their phones, rest assured – 9 of them are on Facebook. It’s become ...

Banking on the Basics

Employee engagement can get a little tricky and a rather expensive affair if you start experimenting too much. Like every other area it’s best to have an idea of what works and what doesn’t.  Creating a good place to work is almost like an art and organizations are putting it all down on the art-board. ...

In Cahoots with Creativity

They say an artist isn’t paid for his labour but his vision. Quite right. Being in the workplace communication space, we feed on creativity. Most of the time we’re quite excited about the prospects of pulling something out of thin air and making it into a design or a concept that may very well set ...

Touching up on the Touchpoints!

Just a few minutes back, our creative team got together to engage in some major brain-storming. It’s a routine activity for us and usually is a very beneficial exercise. The way forward becomes a lot easier and almost everyone is on the same page as far as the best idea is concerned. So what was ...

Invisible Trends on the Rise

Workplace Communication is indeed a very dynamic space. Trends seep in so subtly that they go unnoticed more often than not. The ‘invisible’ trend becomes so obvious that it eludes us! Enough said – let’s delve deeper. Engagement activities are now a very important part of work life, especially for large companies. Employers are putting ...