About Us

Founded by alumni from XLRI in 2008, the team at Filament caters to the niche requirement of employer communication and branding in organizations. Employer branding is both a science and an art which requires a differentiated and focussed approach. Structured around employee behaviour and HR practices, it is this approach which differentiates us from traditional agencies.

We are a team of professionals from various walks of life. This means that we bring out diverse opinions and ideas to the table which in turn results in inspiring and spectacular campaigns for our clients. During our brief existence of three years, we have achieved success with clients across industry verticals. Thought leadership in workplace branding, internal communication and beyond has led to successful outcomes for clients like Nokia, Nestle, ABG, Unilever, Pepsico, Lenovo, Volvo and Moog.

How we work?

At Filament, research and discovery of your brand is a comprehensive exploration. It is critical step in understanding what makes work meaningful for your employees and your reputation as a work place. This is a multi-faceted process  in which , our experts analyse all parameters including your brand proposition, brand positioning and challenges faced by the HR department which include employee sensitivity, administrative hassles and a diverse demography among others. This vigorous process results in a thorough understanding of your current employer brand ‘reality’. The comprehensive process also helps us align your strategic objectives and  overall Employee Value Proposition (EVP) to attract, engage and retain the talent that you need. If you want to find out more, contact us now.

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